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What is Search Engine Optimization (SEO)?
SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn't just about "engines." It's about making your site better for people too. At Plan B we believe these principles go hand in hand.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that they provide targeted traffic - people looking for what you offer. Search engines are the roadways that make this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
Why can't the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Search Engine Optimization for Small Business
Is your website achieving the results your business needs? The best way to drive traffic to your website is by having a link on the first page of Google for keywords related to your business. Not just any keywords but actionable search terms that will bring clients and customers that are ready to buy or sign up for your product or service.
Effective Use of your Marketing Budget
We don’t need to tell you that it’s very important to use your marketing dollars wisely. It’s very easy to start spending thousands of dollars per year on marketing campaigns that don’t work. You may be getting calls from yellow page providers wanting several hundred dollars per month. Before you even think of spending that kind of money advertising with a method that is on it’s way out, get a quote for some Organic SEO. We believe that this is one of the single most effective ways you can spend your marketing dollar.
Search Engine Optimization